The New Salesman: How Influencers Changed Marketing—and Why Trust Still Wins | Ep 258

Should you trust the influencer—or the experience behind the message?

In this episode of Talkin’ Shop with ShopSabre, Brandon Bombardo and Nick Peters break down how influencers have changed modern marketing and why visibility does not always equal expertise.

Customers now research products through YouTube, Instagram, TikTok, podcasts, and online communities before ever speaking with a salesperson. That can be powerful—but it also makes it harder to separate genuine experience from paid promotion.

Brandon explains why the best influencers bring more than followers. They understand the industry, have real-world experience, communicate honestly, and have earned the trust of their audience.

The guys also discuss the “quiet experts” who may not have huge social followings but have decades of knowledge and results behind them.

The takeaway: marketing can start the conversation, but reputation, experience, and customer service determine what happens next.

Experience matters. Integrity matters. Results matter. And trust still has to be earned.

Plus, Brandon and Nick answer customer questions about buying new vs. used CNC equipment, helical vs. straight rack and pinion, and Mozaik vs. KCD software.

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