Stop Losing Money in January: New Year Business Strategy | Ep 232
Don’t give away the first month of the year! In this kickoff episode for 2026, Brandon Bombardo and Nick Peters dive into why January is the “bridge month” that determines your success for the entire year. Many businesses lose momentum after the Q4 grind, but we’re discussing why taking your foot off the gas now is the most dangerous mistake you can make for your annual goals.
We break down the “January Reputation”—the myth that customers aren’t buying and that it’s okay to ramp up slowly. The reality is that your competitors aren’t resting, and every day you spend “catching your breath” is a day they are winning your future customers. We also tackle listener feedback, including how to find our free cabinet-making tutorials and a deep dive into the true ROI of ShopSabre CNC machines. Whether you are an owner or an employee, this episode is a wake-up call to show up mentally, set the pace, and outwork the competition from Day 1
[00:00] – Happy New Year & Welcome to 2026
[00:28] – Nick’s Vacation Brag & Banter
[01:31] – Today’s Topic: New Year, New Goals, New Opportunity
[02:14] – The Danger of Giving Away January Momentum
[03:40] – Viewer Questions: Cabinet Tips, Machine Costs & More
[07:54] – The Lie of “We’ll Start Strong Next Week”
[10:13] – Competitors Don’t Pause—Why January Matters Most
[14:42] – Momentum as a Bridge Month (Not a Reset)
[17:08] – Culture, Accountability & Mental Presence
[20:00] – Key Takeaways: Start Strong to Win the Year
[23:23] – Motivational Quote & Final Push
[27:43] – Wrap-Up & See You Next Week
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For over 20 years, ShopSabre CNC has provided businesses and hobbyists with the best CNC machines at the best value. By focusing on unbeatable customer service and high-quality products built in the USA, we’ve grown from a single machine built at home to one of the most trusted CNC machine manufacturers in the country.
Since building our first machine two decades ago, we now have over 10,000 CNC routers, plasma, and laser engraving machines in a wide variety of industries in over 40 countries. Our success is a result of our commitment to developing a better way to build CNC machines and support our customers.
ShopSabre CNC
www.ShopSabre.com
21673 Cedar Ave, Lakeville, MN 55044
800-493-6021