Perception vs Reality: Real Business Trust | Ep 236
Tired of online hype making every company seem perfect or fraudulent? In Episode 236 of Talkin’ Shop with ShopSabre, hosts Brandon Bombardo and Nick Peters sit down with long-time customer Chris McCormick of Hatch X to cut through the noise and talk real-world business—perception vs. reality, building trust over time, and why dependable CNC equipment matters when deadlines are non-negotiable.
Chris shares his journey from a home-based operation to a 100,000 sq ft powerhouse creating massive exhibits for global brands (including White House projects and high-stakes trade shows). This episode reminds every shop owner that real success is earned quietly through consistency, relationships, and getting your hands dirty.
[00:00] – Welcome & Episode Intro with Brandon, Nick, and Chris
[00:52] – Perception vs Reality: Internet Hype vs Real Business
[03:14] – Audience Questions: Software, Training & Turnkey Myths
[07:16] – Viewer Comments & Fun Shop Moments
[09:31] – Chris McCormick Intro: Hatch Exhibits Journey
[12:21] – How Problems Get Solved & Building Trust Over Time
[16:20] – What Makes ShopSabre Service Stand Out Long-Term
[19:17] – COVID Pivot: From Exhibit Shutdown to PPE Production
[23:01] – Why the Fiber Laser Upgrade? Precision & Redundancy
[30:19] – Growth is Messy: Triage, Micro-Failures & Pivots
[35:34] – Real Hurdles Every Business Owner Faces
[40:31] – Final Thoughts: People & Relationships Matter Most
[45:59] – Rapid Fire Questions & Motivational Close
[48:25] – Outro & Thanks to Chris McCormick
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For over 20 years, ShopSabre CNC has provided businesses and hobbyists with the best CNC machines at the best value. By focusing on unbeatable customer service and high-quality products built in the USA, we’ve grown from a single machine built at home to one of the most trusted CNC machine manufacturers in the country.
Since building our first machine two decades ago, we now have over 10,000 CNC routers, plasma, and laser engraving machines in a wide variety of industries in over 40 countries. Our success is a result of our commitment to developing a better way to build CNC machines and support our customers.
ShopSabre CNC
www.ShopSabre.com
21673 Cedar Ave, Lakeville, MN 55044
800-493-6021